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THE 1OO-YEAR PR PLAN

A Practical Guide for Advocates

 

"Words are deeds."

Ludwig Wittgenstein

 

WHAT IS THE 100 YEAR PR PLAN?

The 100-Year PR Plan is a step-by-step guide for nonprofits to change what is possible in society by shifting the language that legitimizes and condemns. It offers nonprofits the same rhetorical tools that communicators as diverse as Machiavelli and Alcoholics Anonymous have used to change the world. Every step of the way, it shines a light on how conventional wisdom is undermining nonprofits' efforts to make long-term change.

Available for pre-order here.

 

Upcoming Events

  • 100-Year PR Plan Zoom Launch: What is a "Crisis of Legitimacy"?
    RSVP for Zoom link
    Jan 26, 7:00 PM – 8:00 PM
    RSVP for Zoom link
    Join Gail Picco and me for a fun conversation about the book's method and ask your questions! You will receive Zoom link upon registration. The event will be recorded The book is available on Civil Sector Press, Amazon and elsewhere. https://hilborn-civilsectorpress.com/products/the-100-year-pr-plan
 
 

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